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The Building Your Business Online Learning Series provides free training on e-commerce solutions, how to optimize your website for better search results in Google, and budget-friendly digital marketing tactics.
Program overview
Each week will include a 90-minute webinar, followed by a 60-minute interactive discussion. You’ll have the opportunity to ask questions and receive professional advice tailored to your business, and share your experiences with other small business owners in Halton.
Note:
Registration is for the entire learning series. It is designed so that each week’s lesson builds on the knowledge learned in the previous week.
Session 1
: Value Proposition, Constraints and Sales Funnel
It’s never been easier for small businesses to dip their toes into the world of e-commerce. Discover the fundamentals of selling online and e-commerce solutions for beginners. You’ll learn about options for adding e-commerce functionality to an existing website, selling through a third-party marketplace, and building your website as an online store.
Location:
Video Conference
Webinar date and time:
Tuesday, September 14, 9:30 a.m. to 12:00 p.m.
Session 2
: Food Science and Recipe Development
You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business appears on Google when customers search. Learn how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google at no cost.
Location:
Video Conference
Webinar date and time:
Tuesday, September 21, 9:30 a.m. to 12:00 p.m.
Session 3
: Food Packaging and Nutrition Labelling
You don't need a big budget to get noticed on the web - you just need some creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. Learn the tricks and tools needed to market your business effectively on a shoestring budget.
Location:
Video Conference
Webinar date and time:
Tuesday, September 28, 9:30 a.m. to 12:00 p.m.
Session 4
: Branding and Marketing
Location:
Video Conference
Webinar date and time:
Tuesday, October 5, 9:30 a.m. to 12:00 p.m.
Session 5
: Financial Feasibility and Profitability
Location:
Video Conference
Webinar date and time:
Tuesday, October 12, 9:30 a.m. to 12:00 p.m.
Please provide a brief description of your business or business idea
(required)
How did you hear about the Digital Skills for Entrepreneurs Series? (select all that apply)
(required)
Our Business Centre (1151 Bronte Road)
Our website (halton.ca)
Twitter
Facebook
LinkedIn
Blog
Library
Word of Mouth
Other
Module
Event 1
Event 2
Event 3
Event 4
Event 5
Event 6
Event 7
Event 8
Event 9
Event 10
Event 11
Event 12
Event 13
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